The effects of spoke-avatars' personalities on source expertise, trustworthiness, and attractiveness in the 3D virtual environment

Seung A. Jin, Yongjun Sung

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)877-878
Number of pages2
JournalAdvances in Consumer Research
Volume36
Publication statusPublished - 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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