The effects of spoke-avatars' personalities on source expertise, trustworthiness, and attractiveness in the 3D virtual environment

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	877-878
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
Publication status	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "The effects of spoke-avatars' personalities on source expertise, trustworthiness, and attractiveness in the 3D virtual environment",

author = "Jin, {Seung A.} and Yongjun Sung",

year = "2009",

language = "English",

volume = "36",

pages = "877--878",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}

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AU - Jin, Seung A.

AU - Sung, Yongjun

PY - 2009

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SN - 0098-9258

VL - 36

SP - 877

EP - 878

JO - Advances in Consumer Research

JF - Advances in Consumer Research

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