The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Belinda López-Galán, Tiziana De-Magistris, Vincenzina Caputo

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.

Original languageEnglish
Pages (from-to)273-286
Number of pages14
JournalEconomia Agro-Alimentare
Volume19
Issue number2
DOIs
Publication statusPublished - 2017 Jan 1
Externally publishedYes

Keywords

  • Cluster analysis
  • Emotional ability
  • Healthier food
  • Purchase behavior
  • Real choice experiment

ASJC Scopus subject areas

  • Agronomy and Crop Science
  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

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