Abstract
While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.
| Original language | English |
|---|---|
| Pages (from-to) | 331-352 |
| Number of pages | 22 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 85 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2008 |
ASJC Scopus subject areas
- Communication
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Sung, Y., & Hennink-Kaminski, H. J. (2008). The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines. Journalism and Mass Communication Quarterly, 85(2), 331-352. https://doi.org/10.1177/107769900808500207