Abstract
While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.
| Original language | English |
|---|---|
| Pages (from-to) | 331-352 |
| Number of pages | 22 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 85 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2008 Jan 1 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Communication
Cite this
The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines. / Sung, Youngjun; Hennink-Kaminski, Heidi J.
In: Journalism and Mass Communication Quarterly, Vol. 85, No. 2, 01.01.2008, p. 331-352.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines
AU - Sung, Youngjun
AU - Hennink-Kaminski, Heidi J.
PY - 2008/1/1
Y1 - 2008/1/1
N2 - While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.
AB - While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.
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UR - http://www.scopus.com/inward/citedby.url?scp=54749090090&partnerID=8YFLogxK
U2 - 10.1177/107769900808500207
DO - 10.1177/107769900808500207
M3 - Article
AN - SCOPUS:54749090090
VL - 85
SP - 331
EP - 352
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
SN - 1077-6990
IS - 2
ER -