The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines

Yongjun Sung, Heidi J. Hennink-Kaminski

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.

Original languageEnglish
Pages (from-to)331-352
Number of pages22
JournalJournalism and Mass Communication Quarterly
Volume85
Issue number2
DOIs
Publication statusPublished - 2008

ASJC Scopus subject areas

  • Communication

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