The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines

Youngjun Sung, Heidi J. Hennink-Kaminski

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.

Original languageEnglish
Pages (from-to)331-352
Number of pages22
JournalJournalism and Mass Communication Quarterly
Volume85
Issue number2
DOIs
Publication statusPublished - 2008 Jan 1
Externally publishedYes

Fingerprint

magazine
Marketing
Tobacco
nicotine
expenditures
promotion
Industry

ASJC Scopus subject areas

  • Communication

Cite this

The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines. / Sung, Youngjun; Hennink-Kaminski, Heidi J.

In: Journalism and Mass Communication Quarterly, Vol. 85, No. 2, 01.01.2008, p. 331-352.

Research output: Contribution to journalArticle

@article{ea1d67ba3d0140f8af58809f2e0bfc1b,
title = "The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines",
abstract = "While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.",
author = "Youngjun Sung and Hennink-Kaminski, {Heidi J.}",
year = "2008",
month = "1",
day = "1",
doi = "10.1177/107769900808500207",
language = "English",
volume = "85",
pages = "331--352",
journal = "Journalism and Mass Communication Quarterly",
issn = "1077-6990",
publisher = "Association for Education in Journalism and Mass Communication",
number = "2",

}

TY - JOUR

T1 - The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines

AU - Sung, Youngjun

AU - Hennink-Kaminski, Heidi J.

PY - 2008/1/1

Y1 - 2008/1/1

N2 - While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.

AB - While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. Mile several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.

UR - http://www.scopus.com/inward/record.url?scp=54749090090&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=54749090090&partnerID=8YFLogxK

U2 - 10.1177/107769900808500207

DO - 10.1177/107769900808500207

M3 - Article

AN - SCOPUS:54749090090

VL - 85

SP - 331

EP - 352

JO - Journalism and Mass Communication Quarterly

JF - Journalism and Mass Communication Quarterly

SN - 1077-6990

IS - 2

ER -