Abstract
In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.
| Original language | English |
|---|---|
| Pages (from-to) | 261-278 |
| Number of pages | 18 |
| Journal | Journal of Health Communication |
| Volume | 10 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2005 Apr 1 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Health(social science)
- Communication
- Public Health, Environmental and Occupational Health
- Library and Information Sciences
Cite this
Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. / Krugman, Dean M.; Quinn, William H.; Sung, Youngjun; Morrison, Margaret.
In: Journal of Health Communication, Vol. 10, No. 3, 01.04.2005, p. 261-278.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Understanding the role of cigarette promotion and youth smoking in a changing marketing environment
AU - Krugman, Dean M.
AU - Quinn, William H.
AU - Sung, Youngjun
AU - Morrison, Margaret
PY - 2005/4/1
Y1 - 2005/4/1
N2 - In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.
AB - In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.
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U2 - 10.1080/10810730590934280
DO - 10.1080/10810730590934280
M3 - Article
VL - 10
SP - 261
EP - 278
JO - Journal of Health Communication
JF - Journal of Health Communication
SN - 1081-0730
IS - 3
ER -