Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Dean M. Krugman; William H. Quinn; Yongjun Sung; Margaret Morrison

doi:10.1080/10810730590934280

Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Dean M. Krugman, William H. Quinn, Yongjun Sung, Margaret Morrison

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Abstract

In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.

Original language	English
Pages (from-to)	261-278
Number of pages	18
Journal	Journal of Health Communication
Volume	10
Issue number	3
DOIs	https://doi.org/10.1080/10810730590934280
Publication status	Published - 2005 Apr
Externally published	Yes

ASJC Scopus subject areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

UN SDGs

This output contributes to the following Sustainable Development Goal(s)

Access to Document

10.1080/10810730590934280

Fingerprint Dive into the research topics of 'Understanding the role of cigarette promotion and youth smoking in a changing marketing environment'. Together they form a unique fingerprint.

Cite this

@article{0e1daedf697141d4800b068d89b55c02,

title = "Understanding the role of cigarette promotion and youth smoking in a changing marketing environment",

abstract = "In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.",

author = "Krugman, {Dean M.} and Quinn, {William H.} and Yongjun Sung and Margaret Morrison",

year = "2005",

month = apr,

doi = "10.1080/10810730590934280",

language = "English",

volume = "10",

pages = "261--278",

journal = "Journal of Health Communication",

issn = "1081-0730",

publisher = "Taylor and Francis Ltd.",

number = "3",

}

TY - JOUR

T1 - Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

AU - Krugman, Dean M.

AU - Quinn, William H.

AU - Sung, Yongjun

AU - Morrison, Margaret

PY - 2005/4

Y1 - 2005/4

N2 - In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.

AB - In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.

UR - http://www.scopus.com/inward/record.url?scp=20744454940&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=20744454940&partnerID=8YFLogxK

U2 - 10.1080/10810730590934280

DO - 10.1080/10810730590934280

M3 - Article

C2 - 16036733

AN - SCOPUS:20744454940

VL - 10

SP - 261

EP - 278

JO - Journal of Health Communication

JF - Journal of Health Communication

SN - 1081-0730

IS - 3

ER -

Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Abstract

ASJC Scopus subject areas

UN SDGs

Access to Document

Other files and links

Cite this