Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Dean M. Krugman; William H. Quinn; Yongjun Sung; Margaret Morrison

doi:10.1080/10810730590934280

Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Dean M. Krugman, William H. Quinn, Yongjun Sung, Margaret Morrison

New professors

Research output: Contribution to journal › Article

28 Citations (Scopus)

Abstract

In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.

Original language	English
Pages (from-to)	261-278
Number of pages	18
Journal	Journal of Health Communication
Volume	10
Issue number	3
DOIs	https://doi.org/10.1080/10810730590934280
Publication status	Published - 2005 Apr 1

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ASJC Scopus subject areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

Cite this

Krugman, D. M., Quinn, W. H., Sung, Y., & Morrison, M. (2005). Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication, 10(3), 261-278. https://doi.org/10.1080/10810730590934280

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Access to Document

10.1080/10810730590934280