Will consumers accept irradiated food products?

Rodolfo M. Nayga, Jr, Arsen Poghosyan, John P. Nichols

Research output: Contribution to journalArticlepeer-review

43 Citations (Scopus)


This study examines consumers’ willingness to pay for irradiated beef products. About 58% of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound for irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 and 25 cents per pound for irradiated beef. Supply chain implications are discussed.

Original languageEnglish
Pages (from-to)178-185
Number of pages8
JournalInternational Journal of Consumer Studies
Issue number2
Publication statusPublished - 2004 Jan 1
Externally publishedYes


  • Consumer acceptance
  • Consumer behaviour
  • Food irradiation
  • Food safety
  • Ordered probit

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing


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