Willingness to pay for multiple quantities of animal welfare dairy products: Results from random Nth-, second-price, and incremental second-price auctions

Levan Elbakidze, Rodolfo M. Nayga, Hao Li

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Nonhypothetical experimental auctions are used to elicit willingness to pay for humane animal care-certified dairy products: cheese and ice cream. We use second-price, random Nth-price, and incremental second-price auctions in multiproduct, multiquantity, and multiround contexts. The results contrast participants' bids across different auction mechanisms and different products. Differences in bidding patterns are detected across auction mechanisms as well as products. Our results suggest that subjects on average are only willing to pay a premium price for one unit of humane animal case-certified ice cream but not for multiple quantities.

Original languageEnglish
Pages (from-to)417-438
Number of pages22
JournalCanadian Journal of Agricultural Economics
Volume61
Issue number3
DOIs
Publication statusPublished - 2013 Sep 1

ASJC Scopus subject areas

  • Global and Planetary Change
  • Ecology
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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